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Maximizing
the Marketing Mix GANDER O.R. ACCESS allows
companies to maximize their traditional marketing programs by communicating
new product information on a personal, one-on-one level with surgical
professionals. Situated atop scrub sink
shelves, O.R. ACCESS subtly commands the attention of the operating room
professional during their 5 - 10 minute scrub time. Always present, never
intrusive, O.R. ACCESS displays your informational advertising message only
to those professionals with the need for your product. O.R. ACCESS advertising programs have been designed for advertisers to maximize their tradeshow coverage. Minimum programs run for three consecutive months, which ensures your information will be read and retained. |
. O.R. ACCESS provides the perfect environment to announce new products, generate before, during, and after tradeshow interest, and without the waste of direct mailing costs, or in a cluttered magazine medium. Add spice to your
traditional marketing plan by incorporating a "fulfillment" program
with your ad, enticing readers to contact you. If you are already
"giving away" these types of incentives at tradeshows, wouldn't it
make more sense to have the surgical professional respond to your ad and have
your sales representative personally stop by with it?! Check out what hospitals and surgery centers are saying about our organizer billboards. |
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Gander O.R. Access |
